The printed volume of the annual report was an obligation by law. Also, the audience thoroughly evaluates physical materials. Materials from the government were exceptions. Therefore, the answer was to build an excellent book, considering a list of criteria:
1. Significant volumes of art books were the worst option. The report had to be focused on the fast and pragmatic way to find information. The goal was to decrease the number of pages, comparing to the last edition, and organize data in storytelling. Narratives deliver logically better information in fewer pages. We had more than 500 pages of content. The goal was less than 200.
2. The approach to gain the audience was related to pedagogical concern. The structure was done in levels, from easy to sophisticated explanations. This point was the most of the discussions because we attempted to obey the law descriptions while tried to overcome the first boring logic of the content. As a result, only six chapters were built, indexed by colours, in three levels of information. First, essential information for lay people. Second, the analytical text for professionals of communication or education. Finally, some details for experts, with links to academic or technical papers on the web. Additionally, to avoid problems with jargon, aside white column was built to put small definitions or explanations.
3. Visual explanations are not about beauty. They are about functionality.
Infographics are leverage to the understanding (I talk more about it in this article).
Each first page of chapters is a great infographic explaining the basics of the section content. If a total layperson read only these six pages, he/she will understand the main ideas, discussions and conclusions of the report. Another important aspect of the visual information is the purpose of each visual. Each graph, map or diagram must explain only one question. The variety of issues in the same visual piece was the main problem of the last version of the report.
4. Building the future. The book could be an index to the initial interaction between the agency and public opinion, founding a path to jump to digital versions. So, additionally, to the book, I did a training week about how to use storytelling and the infographic perspective to write technical papers.
VISUALIZATION OF THE BOOK