A digital product can provide a customer-centered perspective to attend these aspects: convenience to send files and convenience to evaluate third-party jobs with the logo.
First, the information architecture was revisited to provide a context of demand to a person understands the importance of the decision about the necessary file. Additionally, the context of evaluation related to the application of the logo in a job presented by suppliers starts another part of the thinking.
Another logic order for same elements of design could be more useful for managers, using the context of the demand as a guide. Information architecture improves its reframing by the card sorting usage.
Second, the technical aspects are difficult for managers. Instead of use jargon, buttons play as filters to guide the decision about files of logos. Before to send a file, one thumbnail shows what is happening, providing confidence in the process. On the other side of the application, the manager can check if the supplier did well concerning colour choices, sizes, margins, positioning, the tone of voice, such as calm, energetic or excited. Another screen can show what aspects fit better with the logo.
Once paper prototypes showed how different sections appear and how to make a good flow among all the elements of the web app, based on the idea of the primary usage outside of the office, the digital prototype was built in the mobile-first approach.
VISUALIZATION OF THE BOOK